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Our Impact
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Our 2023 Impact
Touching down in January 23 was a celebration and relief, knowing we would be regularly visiting the Kingdom of Tonga in 2023 with closed borders behind us.
Throughout the year, the Heilala team has made eight trips to the Kingdom of Tonga to connect with our vanilla communities and further our community impact work. We also welcomed Sela Latu and other members of our Tongan team in New Zealand, providing the entire team with an extended opportunity for connection, learning, and development.
Through the stewardship of the Heilala Vanilla Foundation, we have been able to further our deep connections in the Tongan rural communities and target our resources where we can provide the greatest benefit. The Heilala Vanilla Foundation is in its second year of receiving five cents from every unit sold. This model provides regular cash flow for impact activities and makes it possible for us to plan across a longer horizon.
I'm incredibly proud when I think what we have been able to do as a community of vanilla lovers since we started this funding model just over 18 months ago.
We have made a substantial impact in a number of areas, aiding over 300 students with educational resources, supporting five families through targeted well-being projects, and offering employment opportunities to over 30 women, men, and young people within the vanilla industry.
Additionally, we have contributed to the replacement of a 1,000 sqm shade house for MORDI, our in-country partner, resulting in the annual production of over 15,000 vegetable seedlings and fruit tree cuttings for communities. Our emergency relief efforts have included the distribution of 14 pallets of food, 11 pallets of clothing, and 42 COVID care kits.
In response to the climate change crisis, we have taken proactive steps by planting 750 Kauri Trees and 700 Vetiver Grass Plants to address soil erosion and carbon emissions. Our commitment to sustainability is further demonstrated through the initiation of a 2-acre regenerative soil trial using Mucuna beans. This trial aims to enhance soil fertility, and the results will be shared with smallholder farmers to promote sustainable agricultural practices.
In 2023, we procured vanilla from more than 100 smallholder farmers spanning 25 villages and 3 island groups, and our efforts are just beginning. This achievement wouldn't be possible without the support of our valued customers. Every bottle of Heilala purchased contributes to our mission, making a positive impact. Thank you for being a crucial part of our journey.
Jennifer Boggiss CEO and Co-Founder
